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Salvation Army KROC

CommunityHuman InterestPress Release


Media contact:
Drew Tipton
830-315-5773
Drew.Tipton@uss.salvationarmy.org                                                                        FOR IMMEDIATE RELEASE

The Salvation Army Angel Tree Makes Christmas Wishes Come True & Dallas Cowboys Thanksgiving Day Performer Announcement
 
Kerrville, Texas (November 17, 2025)— The Salvation Army of Kerrville is excited to kick off its annual Angel Tree program with a heartfelt invitation to the community to Give with Joy this holiday season. Through this cherished tradition, children in need will receive toys, clothing and the joy of knowing someone cares.

Thanks to the generosity of local donors, more than 400 children will wake up to gifts under the tree this Christmas—gifts that represent hope, dignity and love.

“The Salvation Army Angel Tree program provides toys and clothing to children and families who might be struggling to afford Christmas gifts this year,” said Captain Rebekah Swyers with The Salvation Army of Kerrville. “Each angel adopted by an individual, family or community business, is a child whose holiday will be brighter because someone chose to Give with Joy.”

The Salvation Army Angel Trees can be found at local malls and other businesses during the holiday season. Individuals and businesses in the community can adopt “angels,” represented by paper angels on trees. Each angel symbolizes a child who might not receive a gift at Christmas without this program. Angels will be available for adoption from now until December 19.

If you cannot shop in person this year, you can still participate in the Angel Tree program through Walmart’s “Registry for Good” program. Visit https://www.salvationarmyusa.org/walmart-angel-tree/ and search for The Salvation Army of Kerrville to order items that benefit local families. Walmart will deliver these gifts directly to The Salvation Army.

Ways to help The Salvation Army Angel Tree


“We are forever grateful for the generous support of our community, local businesses and volunteers who work alongside The Salvation Army,” added Captain Rebekah Swyers. “Together, we can Give with Joy this Christmas and make the season brighter for people in need in our community.”

National Red Kettle Kickoff Performer Announced
The National Kickoff to The Salvation Army Red Kettle Campaign will once again take place during the Halftime Show of the Dallas Cowboys Thanksgiving Day game. Post Malone was officially announced as the performer on Sunday, less than two weeks before the November 27 game with the Chiefs.

“I'm from Texas. I grew up a Cowboys fan and have been watching this halftime show for years,” said Post Malone. “It's a real honor to be part of the Red Kettle Kickoff with The Salvation Army and the Dallas Cowboys and help bring hope to so many people.”
Malone, who has earned 11 Billboard Music Awards, five American Music Awards, six MTV Video Music Awards, and 18 Grammy Award nominations, will bring his signature blend of country, rock and hip-hop to the stage. Now in its 29th year, the Red Kettle Kickoff is a Texas-sized Cowboys tradition for one of the largest, longest-running annual fundraisers of its kind. The iconic halftime show issues a rallying cry to donate to The Salvation Army’s work in communities nationwide.

“The Red Kettle Campaign is more than a tradition — it’s a lifeline,” said Charlotte Jones, chief brand officer and co-owner of the Dallas Cowboys and former national advisory board chairman for The Salvation Army. “Every ring of a bell is a reminder that small acts of generosity can spark real joy. We’re proud to stand with The Salvation Army once again and are so excited for our biggest fan, Post Malone, to share his immense talent and energy with fans nationwide.”
Since 1997, the Cowboys have had some of the biggest entertainers in the world perform at halftime, starting with Reba McEntire. Others include Randy Travis, Clint Black, Jessica Simpson, Creed, LeeAnn Rimes, Toby Keith, Destiny's Child, Sheryl Crow, Carrie Underwood, Kelly Clarkson, Daughtry, Keith Urban, Enrique Iglesias, Kenny Chesney, Selena Gomez, Luke Bryan, Eric Church, Meghan Trainor, Luke Combs and the Jonas Brothers.

As the nation’s largest private provider of social services, The Salvation Army operates more than 7,400 centers across the country, uniquely positioning the organization to address local needs with programs tailored to each community. Relying on the generosity of public support, The Salvation Army provides food, housing and a range of other services year-round to nearly 28 million people.

For more information about The Salvation Army and how you can get involved, visit kerrvillekroc.org or call 830-315-5773. This Christmas, join The Salvation Army and Give with Joy. 
 
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About The Salvation Army
The Salvation Army annually helps nearly 24 million Americans overcome poverty, addiction and economic hardships through a range of social services. By providing food for the hungry, emergency relief for disaster survivors, rehabilitation for those suffering from drug and alcohol abuse, and clothing and shelter for people in need, The Salvation Army is doing the most good at nearly 7,000 centers of operation around the country. For more information, visit SalvationArmyUSA.org. Follow us on X @SalvationArmyUS and #DoingTheMostGood.

Salvation Army KROC

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